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Strategic Review

Location Strategy

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OUR GLOBAL PRESENCE

The textile and apparel industry operates in a highly competitive, fast-moving global market. Deciding where to manufacture, source, and sell can be the difference between scaling profitably and being left behind.

Teejay’s multi-location footing has turned obstacles into opportunities, ensuring resilience and efficiency across borders. Our ongoing strategic priority is the development and strengthening of Teejay multi-location footing, which has proven instrumental in overcoming global challenges.

Textured Jersey was founded in 2000 – a collaboration with Textured Jersey UK, built on a multi-location foundation. Today, as Teejay Lanka PLC, we are not just realising a vision, but fulfilling a 25-year legacy.

Our strategic approach is driving a group-wide transformation from our headquarters in Sri Lanka. Establishing our presence in strategic locations globally, significantly enhances Teejay’s agility and adaptability when navigating complex market conditions. Our progressive diversification is closely aligned with our marketing efforts to strengthen brand visibility and create a cohesive narrative – highlighting our multinational presence and reinforcing our competitive advantage. Furthermore, it ensures we attract, retain and develop top talent across key regions – vital for fostering innovation and optimising production capabilities. Leveraging this attractive value proposition, increases Teejay’s appeal to a global customer base, enabling us to establish strategic vendor partnerships and penetrate new brands.

This -interknitted approach secures supply chain stability, maintains financial compliance, expands market reach, and bolsters sustainability initiatives, driving our overarching goals of operational excellence, sustainable growth and market leadership.

Market Access

  • Nearshoring (US, EU) enables faster turnaround, lower shipping costs and better demand forecasting.
  • Regional trade agreements reduce tariffs.

Supply Chain Optimisation

  • Locating near sources (cottonsynthetics) cuts raw material costs and lead times.
  • Strategic access to logistics improves response times and minimises transport, logistics and warehousing costs.

Cost Efficiency

  • Strategic location planning optimises labour sourcing, costs and productivity.
  • Certain regions offer lower operational costs (energy, water, real estate).

Speed to Market

  • Closing the gap between needlepoints and end markets supports agility and rapid product cycles, meeting consumer demands faster with reduced inventory risks.

Sustainability Goals

  • Nearshoring and local sourcing lowers our carbon footprint.
  • Strategic location choices support our sustainability goals with greater transparency.

Risk Mitigation and Compliance

  • Diversified locations mitigate geopolitical and trade disruption risks by preventing over-dependence on one location.
  • Regional oversight helps align our operations with ESG requirements.
Unlocking Competitive Advantage through Strategic Locations

Strategic Business Partnerships: Improve opportunities for strategic business partnerships with leading innovators in the industry.

Strategic Customer Relationships: Enables Teejay to benefit from evolving global supply chain strategies of key customers.

Group-wide Transformation: Fosters group-wide agility and responsiveness to evolving market dynamics.

Global Tariff Framework Benefits: Allows Teejay to leverage global tariff frameworks.

Sustainable Production: Enables investment in advanced machinery, enhancing capacity and minimising our carbon footprint.

Efficiency and Resilience: Ensures efficiency and resilience across our locations.

Innovation and Research: Offers greater customisation capabilities, resulting from R&D across yarn, fibre, dyes, chemicals, fabrics, and processes.

The strength of our global footprint
Sri Lanka (Avissawella)

Teejay Lanka PLC

Headquartered in Avissawella, Seethawaka Export Processing Zone & listed in the Colombo Stock Exchange Teejay Lanka’s product capabilities include cotton and cellulosic blends (weft knitting/man-made cellulosic modal/synthetic nylon/polyester) and jacquards, with a daily production capacity of 45 tonnes. The plant has expanded its scope to include lace dyeing, yarn dyeing, and synthetic fabric production.

Teejay Lanka Prints (Private) Limited

Located in in Avissawella, Seethawaka Export Processing Zone, Teejay Prints is a fully-owned subsidiary of Teejay Lanka PLC. It is a leading cotton-based printing plant offering rotary screen and digital printing for woven and knitted fabrics. They provide custom finishes and ensure high standards through a fully equipped laboratory and quality assurance process. Teejay Prints has a daily capacity of 20,000 metres, with capabilities including discharge/super soft/reactive/digital/disperse printing.

India (Visakhapatnam)

Teejay India Private Limited

Operating since January 2009 within Adhistan Integrated Industrial Park, Visakhapatnam – Teejay India contributes to an integrated apparel supply chain. The facility leverages India's proximity to other apparel hubs for raw material sourcing. Product capabilities include cotton and cellulosic blends (weft knitting/synthetic nylon/polyester), fleece, lace, and discharge/pigment super soft/reactive printing, with a daily capacity of 55 tonnes – plans are underway to increase dyeing and finishing capacity.

Bangladesh

Our Sales office in Bangladesh represent a strategic expansion to strengthen market presence and tailor offerings to regional demands, capitalising on regional market dynamics and reinforcing our customer-centric approach.

Bangladesh's international trade agreements offer a competitive edge for textile exports, enhancing Teejay’s market reach and supply chain efficiency. Teejay has observed strong fabric demand and profit growth in Bangladesh – indicating future growth potential in the region.

Teejay's operations in Bangladesh are part of its strategic expansion to strengthen market presence and tailor offerings to regional demands.

Mauritius

Teejay Mauritius Private Limited

Teejay Mauritius serves as an investment holding entity with a trading license. The country’s textile industry benefits from the ability to leverage existing markets, free trade agreements and a favourable regulatory framework. Enhancing operational efficiency and market presence, Mauritius acts as a strategic gateway between Africa, the Middle East, and Europe, aiding market reach and logistics.

Egypt

Nubian Threads Private Limited

Egypt's geographical location serves as a strategic gateway between Africa, the Middle East, and Europe, potentially expanding Teejay's market reach and improving logistics. Teejay is exploring new investment opportunities in Egypt to diversify revenue streams and reduce reliance on single markets.

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