At Teejay, we are driven to achieve excellence in both the fabric we knit and the service we provide, keeping the customer firmly in our focus. We strive to build enduring relationships anchored by five fundamental pillars: speed, agility, innovation and sustainability, quality and delivery standards. This dedicated approach has solidified our position as a market leader on the international stage.

Understanding Our Customers

Our diverse customer portfolio is segmented into four key areas: strategic brands, value brands, digital brands, and new business incubation.

Our Global Presence and Reach in 2023/24

Presence	Reach (%)
EU	23
USA	65
Asia (Bangladesh and Japan)	12

Evolving Product Segments

Teejay provides innovative fabric solutions for a range of apparel, including intimates, sleepwear, athleisure, female wellness items, loungewear, and sportswear. Innovation is central to our differentiation strategy. By consistently introducing unique, value-added products and solutions, we have created a distinctive niche within the global textile market.

Our Customer Strategy in Action

At Teejay, dedication to customers begins with strong leadership alignment. The Chief Operating Officers (COOs) for Marketing and Customer Service collaboratively oversee customer-centric strategies, integrating them seamlessly across our operations. This ensures that the customer's voice shapes our actions at every level. Our marketing team actively manages the value chain at every stage, collaborating closely with brands, vendors, and supply chain partners. Dedicated service units cater to individual brands, while cross-functional teams drive both innovation and marketing efforts. Our goal is to gain a comprehensive understanding of specific customer needs and strive to exceed their expectations.

Progress is tracked using a stringent KPI framework, focused on optimising plant capacity utilisation based on our strategic goals, proactively developing new customer groups and collaborations, and evolving our products to meet changing market demands. Furthermore, we prioritise continuous enhancements to our service offerings. While on-time delivery (OTD) and exceptional quality remain critical core performance metrics, Teejay aims to consistently deliver superior value that goes beyond these fundamental requirements. We rely on a data-driven approach to drive ongoing improvement and value creation. We conduct rigorous monthly and quarterly performance analyses, evaluating both product and customer profitability. Furthermore, we calculate our wallet share by analysing vendor-wise details.

Strong, lasting relationships are central to our B2B approach. We nurture these through annual visits to our strategic brands and targeted seasonal presentations that highlight Teejay's capabilities and address evolving customer needs. To further strengthen engagement and transparency, Teejay regularly hosts customer visits to our manufacturing facilities, where compliance audits are conducted by leading brands.

To thoroughly identify both customer and end-user needs, we employ several methods including store visits, market research, and consultations with industry experts for our respective teams. Additionally, annual customer surveys provide valuable insights into shifting market preferences and emerging customer needs, which inform necessary improvements and upgrades. Teejay also actively engages with customers through initiatives such as “Customer mill-week participation”, selection committee meetings, and hanger presentations.

Delivering Quality and Efficiency

Teejay's culture of continuous improvement (Kaizen) drives quality and process refinement, minimising inefficiencies throughout our production process. Our workforce, equipped with the latest technological skills and best practices, enhances productivity, while sustainable practices, aligned with customer values, ensure our long-term viability and strengthen customer relationships.

1. Planning for Efficiency: Teejay structures planning using Advanced Planning Systems (APS), Planvisage and SAP to optimise production schedules and resource allocation, ensuring reliable on-time delivery. Data-driven demand forecasting ensures production aligns closely with market needs, while agile planning methodologies provide the flexibility to adapt swiftly to evolving market trends.

2. Strategic Sourcing: Through strong supplier partnerships, integrating processes and maintaining excellent communication and coordination, we ensure a consistent flow of high-quality materials, maximum cost-efficiency and reduced lead times. Additionally, our commitment to ethical and sustainable sourcing practices not only aligns with global standards but also enhances our brand reputation and strengthens customer trust.

3. Manufacturing Excellence: Leveraging lean principles, minimises waste and optimises processes for maximum efficiency in our facilities. Teejay’s modernisation journey, prioritises continuously advancing automation and technology to improve precision and production speeds, while consistently maintaining superior quality. Robust quality control systems throughout the manufacturing process further guarantee adherence to the highest standards.

4. Reliable Delivery: Through Teejay's multi-location strategy, we are establishing our presence closer to needle points and nearshoring. Coupled with our streamlined logistics management systems, this increases cost-efficiency, minimises lead times and guarantees on-time delivery. Real-time tracking provides transparency and keeps our customers informed, while our customer-centric approach prioritises flexibility and clear communication throughout the delivery process.

Prioritising Product Safety and Compliance

At Teejay, we strive to mitigate all potential risks and ensure product safety through the responsible use of chemicals, sustainable sourcing, technology adoption, and rigorous testing throughout our production processes. Furthermore, we strictly adhere to the individual compliance standards set by each of our brand partners.

Our Certifications and Initiatives

Oeko-Tex Standard 100 Certification: Teejay has obtained the Oeko-Tex Standard 100 label, one of the world's most respected certifications for textiles. This signifies that not only the final product but all its components have been rigorously tested and proven free of harmful levels of toxic substances.

ZDHC's Roadmap to Zero: Teejay actively participates in the Zero Discharge of Hazardous Chemicals (ZDHC) Roadmap to Zero Programme. This leading industry initiative aims to eliminate harmful chemicals from the global textile supply chain, driving us towards more sustainable manufacturing practices that protect workers, consumers, and the environment.

Metal-free Policy: To safeguard the health and safety of customers and end-users, Teejay maintains a strict metal-free policy. We employ sophisticated metal detectors in brushing and final inspection machines for fleece fabrics. Additionally, stringent internal procedures manage metal contamination during knitting by carefully controlling and regulating all knitting machine needles. To further eliminate potential hazards, glass bottles are strictly prohibited in all production areas.

Stringent Compliance: To guarantee our production processes are free from harmful chemicals, Teejay complies with industry-leading standards such as: REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals), the ZDHC MRSL (Manufacturing Restricted Substances List), AFIRM (Apparel and Footwear International RSL Management), and all customer-specific RSLs (Restricted Substance Lists).

Safety Training: To reduce the risk of accidents and contamination, workers are trained in the safe handling, storage, and disposal of chemicals.

Minimising Hazardous Chemicals: To minimise health risks for both our workforce and consumers, hazardous chemicals are eliminated or replaced with safer alternatives where possible.

Partnering for Sustainability

Teejay collaborates closely with customers to achieve shared objectives, gain a deeper understanding of their expectations, and consequently develop processes and products that align with both Teejay's and our customers' sustainability values.

Shared digital platforms facilitate real-time communication and data exchange, streamlining the decision-making process. The selection and sourcing of raw materials is also a collaborative effort, we are committed to transparency and traceability throughout the supply chain, aligning our entire production process with relevant sustainability standards.

Moreover, Teejay partners with customers to achieve specific targets, including initiatives focused on waste reduction, energy efficiency, and water conservation. By jointly setting and tracking performance metrics, customers can more accurately measure the impact of their sustainability efforts. We proactively educate customers on innovative sustainable practices, materials and technologies to empower informed decision-making, while also prioritising obtaining sustainability certifications for products that support their individual sustainability agendas. This collaborative approach enables both parties to distinguish themselves in the market as environmentally conscious partners, appealing to eco-conscious end-consumers.

Sustainable Sourcing

Our sustainable sourcing approach includes working with ethical and environmentally conscious suppliers, tracking raw material origins through traceability systems for assurance of sustainability standards, and prioritising certified organic or sustainable fibres such as those with GOTS, GRS, OCS, or OEKO-TEX credentials.

Rigorous Testing

We ensure our textiles are free from harmful substances and meet all relevant safety standards through a multi-layered testing approach:

• Chemical Safety:
• Regular chemical testing aligned with ZDHC guidelines and other regulatory RSLs.
• MRSL testing to verify compliance with Department of Consumer Affairs (DCA) material regulations.
• Quality checks on dyes, chemicals, and general substances to ensure batch consistency and raw material safety standards are met.

• Performance Testing:
• Rigorous testing for durability, colourfastness, and other performance standards (which indirectly supports safety by preventing degradation and release harmful substances over time).

• Independent Verification:
• Utilisation of independent laboratories for unbiased testing and verification of RSLs, MRSLs, and overall product performance.

During the 2024/25 financial year, Teejay received zero customer complaints relating to privacy breaches and complaints on 2,300 meters of fabrics regarding quality.

Key Initiatives in 2023/24

• International event participation: Teejay attended the Functional Fabric Fair 24 Portland Oregano, focusing on high-performance functional fabrics, trims, and accessories and a major international textile fair, the Premier Vision Fabric Fair in Paris.
• Expansion into new product segments: Improved capabilities in areas like finer gauges, and expansion into fleece manufacturing.

Our Goals for 2025/26

The Teejay Group serves a diverse range of market segments, over the next fiscal year, we will pursue a customer-centric strategy guided by our Long-Range Plan (LRP) aimed at achieving an ambitious revenue target of USD 300 Mn. by FY 25/26.

Furthermore, we aim to become the region's leading sourcing partner for synthetics by FY 25/26, positioning us to meet a broader spectrum of customer needs and market preferences.